Siddhant Amrutkar
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SIDDHANT
AMRUTKAR
Partner Activation & Guest Experience Lead
Delivering premium brand experiences across motorsport, sport & entertainment for the world's most recognisable brands. Currently at F1 Drive London, Tottenham Hotspur Stadium.
Activations
5★ Reviews
Years Exp
Represented F1 Drive Sims Activation at
Crafting Experiences
That Matter
A results-driven partnerships and activation specialist with 6+ years delivering premium brand experiences across motorsport, sport and entertainment for some of the world's most recognisable and valuable brands.
Currently the Partner Activation & Guest Experience Lead at F1 Drive London within the Tottenham Hotspur Stadium, managing complex activations, high-value partner relationships and cross-functional teams to consistently exceed commercial expectations.
Known for bringing both hands-on delivery and strategic thinking to every environment, and for identifying opportunities that others overlook.
Premium Activations
Delivered annually across F1, NFL, Premier League, UCL & concerts
5-Star Reviews
Google reviews via CRM-led post-event follow-up strategy
Partner Retention
Across all corporate partner relationships at F1 Drive
Years Experience
In sports, events, marketing & partner activation
Partner Activation
Primary relationship manager for billion-dollar global brands across motorsport, automotive and financial services at Tottenham Hotspur Stadium.
Commercial Strategy
Driving 35% increase in corporate repeat booking rate and 100% partner retention through data-led CRM strategies and post-event reporting.
Sports Coaching
ECB-certified cricket coach fostering youth development — U11 team represented Teddington Town at The Oval, Runners-up 2025.
Projects &
Highlights
F1 Drive London
Partner Activation & Guest Experience Lead
Primary partner relationship manager and on-site activation lead for billion-dollar global brands across motorsport, automotive and financial services, delivering 40+ premium activations annually inside Tottenham Hotspur Stadium.
F1 DRIVE Ops App
AI-Assisted Operations Prototype
Designed and prototyped an AI-assisted mobile platform for staff task management, SOP digitisation and safety compliance, reducing pre-event briefing time by 40% and eliminating paper-based reporting across all activations.
Teddington Town CC
ECB Foundation Cricket Coach
ECB-certified cricket coach leading grassroots development. Coached U11 students who represented Teddington Town at The Oval — Surrey Cricket Foundation Runners-up 2025.
Pancha Koshas
Marketing & Commercial Executive
Led marketing strategy, commercial partnerships and events delivery across India and Europe. Scaled community reach from baseline to 10,000+ members (40x growth) and achieved 180% improvement in average margin per event.
What I Bring
to the Table
Primary partner relationship manager for billion-dollar global brands. Managing brand relationships from brief through to post-event reporting, maintaining 100% partner retention and driving 35% increase in corporate repeat booking rate.
Career
Timeline
Partner Activation & Guest Experience Lead
F1 Drive London — Tottenham Hotspur Stadium, London
- ▸Primary partner relationship manager and on-site activation lead for billion-dollar global brands across motorsport, automotive and financial services
- ▸Maintained 100% partner retention while managing brand relationships from brief through to post-event reporting, driving a 35% increase in corporate repeat booking rate year-on-year
- ▸Managed end-to-end VIP guest experience for groups of up to 500 across the full THS stadium calendar (F1, Premier League, UEFA Champions League, NFL International Series, Rugby and major concert tours)
- ▸Developed partner activation playbooks, training marshal teams of 10+ and improving safety compliance scores by 28% across two consecutive seasons
- ▸Delivered a CRM-led post-event follow-up strategy generating 150+ five-star Google reviews within 3 months; awarded Employee of the Season 2024–25
- ▸Designed and prototyped the F1 Drive Ops App, an AI-assisted mobile platform reducing pre-event briefing time by 40%
ECB Foundation Cricket Coach
Teddington Town Cricket Club — Teddington, London
- ▸ECB Foundation certified cricket coach focusing on player development and welfare
- ▸U11 team represented Teddington Town at The Oval — Surrey Cricket Foundation Runners-up 2025
- ▸Grassroots coaching fostering youth development and community building
Marketing & Commercial Executive
Pancha Koshas — Rishikesh, India & Europe
- ▸Led marketing strategy, commercial partnerships and events delivery across India and Europe
- ▸Managed annual marketing and events budgets, achieving 180% improvement in average margin per event through data-led budget reallocation
- ▸Scaled community reach from baseline to 10,000+ members across India and Europe (40x growth) through targeted Meta platform campaigns
- ▸Improved email-to-registration conversion rate by 80% through refined CRM audience segmentation and automated workflows
- ▸Collaborated with international partners to co-deliver flagship immersive events across multiple time zones
Events Coordinator
The Juhu Studio — Mumbai, India
- ▸Delivered 40+ local and city-wide sports and wellness activations
- ▸Co-produced flagship community festivals with 1,000+ participants, growing live event attendance by 45% over two years
- ▸Secured 3 new anchor sponsor agreements through targeted partnership outreach and promotional campaign delivery
MSc Sports Management
St. Mary's University — Twickenham, London
Dissertation: The Impact of Fashion Trends and Athlete Endorsements on Sports Retail Behaviour
BBA — Business Administration
Evolve Business School — Mumbai, India
Focus on marketing, finance, strategic planning, and leadership
What People
Say
150+ five-star Google reviews from guests at F1 Drive London within 3 months. Employee of the Season 2024–25.
"A truly amazing experience, had so much fun and brought out my competitive side. The karts and track were top notch. Sid was very informative and helpful, set us up perfectly. Will come back again."
Jonathan Morello
Local Guide
"We had an awesome experience. It was an absolute blast and I would definitely do it again. Sid was a great host."
Chris Morello
Guest
"Best time, Sid was brilliant!!"
Jasmine Jonas
Guest
Let's Create
Something
Extraordinary
Whether you're planning a corporate event, brand activation, or need operational expertise — I'd love to hear from you.
Get in Touch[email protected]
Phone
+44 7768 101 593
linkedin.com/in/siddhant-amrutkar
Location
London, United Kingdom